The Perfect Blog Posting Schedule

"How often do your posts to your blog occur?" This is a popular question. There is no right or wrong answer. Twice a month? Twice a week? Twice per day? Only one time per day?

You'll find a lot of different blog posts promoting different scheduling for blog posts. Most of them recommend posting once or twice per week, maximum. Here's my take on the issue - the two blog posting schedules that matter, and to what kinds of blogs they are applicable.Understanding Posting Schedules

First of all, you need understand that there is no right/wrong answer for this question, as I've already stated. Different blog types may require different timings.

The following advice is not something that I believe works for every single blog, but it's what works for most (after my research).

User Engagement and Blog Posting are Related

It's a myth that your readers will get annoyed if you don't update your blog every day. It's simply a myth, with no real evidence to back it up. One of my all-time favorite blogs sends me an e-mail every day or every two days.

I love it. It provides me with more information than a month's worth of autoresponder messages per Sunday from any other blog.

That said, users also don't mind if you post only once a week. Truthfully, your readers only want to benefit from your blog. That's why they signed up for your e-mail mailing list.

Alright - let's get down to the posting schedules.

Daily/Multiple Times A Day

Oooh! This one is going to cause quite a bit controversy, don't you think?

But yes - I believe that posting multiple times per day can be beneficial to blogs. If for some reason you're not available to post multiple times a day, then you should strive to post at least once a day. For nearly 95% of people reading this post, that's what you should be doing.

If you have one of these blogs or engage in the following business strategies, you should post this frequently.

Informational/Tips Blogs

Take this blog for example - it deals mainly with blogging, Internet marketing, and SEO tips. In other words, it provides valuable information to those who read this blog regularly.

Your blog must have high quality, useful content to be considered an authority in your field. You can post 3-5 times per day if that is what you want.

Most blogs on the Internet (including yours) will fall into this category.

Personal Blogs

Let's face it - personal blogs usually don't get much traffic. The previous rule about readers coming solely for personal benefit once again applies here.

Your personal blog is of no benefit to readers unless you are A.) Hilarious or B.) Fantastic writer, who can keep people spellbound.

You probably aren't. But let's just suppose that you decide to go ahead and start a personal blog regardless. You should be posting once per day.

For most personal blogs, I wouldn't recommend more than once a day (because hey - people like to have a little time to think about themselves, and not just you).

However, once per day is usually necessary, if you want any sort of traffic. This is because that the people who do follow and read your blog regularly obviously think you're a fantastic writer or funny. And, they need their daily dose of fantastic funny (but again, don't overdose).

The benefits

There are benefits to posting daily, which you won't get if your posts aren't as frequent.

Search Engine Optimization

While this can't be proven,it is becoming more clear that Google favors blogs who post content regularly throughout the day.

Google automatically notifies you when you publish a new blog post. Eventually, their spiders will get to crawling your pages and ranking them.

If they are notified quite often, that means you blog often. Blogs that are regularly updated indicate that you are active and providing quality content to your readers.

This cannot be proved, but it is a trend that I have observed after doing research in the SERPs.

Alexa Ranking

While posting 10 times per day will automatically promote you to the top 1000 blogs in the world, blogs that have a more frequent posting schedule rank higher than blogs that post less often with the same quality standards.

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